At Design Studio ArtCats, we were privileged to collaborate on "The Cherry Orchard" play, crafting a suite of visual elements that defined and elevated the brand’s presence. Our contributions included the creation of the core image, multiple iterations of the project’s logotype, a dynamic landing page, engaging social media graphics, artistic posters, informative lobby monitor slides, an elegant Playbill, an eye-catching stage banner, the distinctive Maestro Arlekin brand image, sponsor visuals, a captivating video, and unique NFT frame images.

We endeavored to curate a collection of design elements that would define the play’s identity and enhance its visibility and appeal. We embarked on a journey to forge a cohesive corporate identity, develop a compelling project landing page, and create visually arresting key images that deeply resonate with the audience of the play.

At the heart of our creative process was the sculpting of a core image for "The Cherry Orchard" play, capturing its essence and spirit. We explored several logo designs, aiming to embody the play’s core ideas and emotions. After a thoughtful selection process, the design that best encapsulated the play’s essence was chosen and finalized.

The landing page "The Cherry Orchard" is more than just a digital entry point; it’s a portal to an immersive theatrical journey.

In the realm of marketing campaigns, securing press coverage stands as a pivotal element. Recognizing this, we meticulously crafted a press release for "The Cherry Orchard", targeting an array of esteemed media outlets.

Press release garnered attention from major news platforms, leading to featured segments on "CBS Sunday Morning," coverage in "The New York Times" (NYT), LA Weekly, Gaming Nexus, and The New Yorker among other prestigious publications.

Speaking core visual ideas fluently across social media channels.

Our design for "The Orchard Off Broadway" play took visual storytelling to the streets of Manhattan and the halls of the Baryshnikov Arts Center (BAC).
Posters & banners featuring the captivating core image of the play were prominently displayed across Manhattan.

Lobby monitor posters, meticulously placed at the entrance and throughout the interior, welcomed visitors with the play’s compelling imagery.

The virtual theater concept was innovated by Boston’s Arlekin Players Theatre during the pandemic, envisioned as an online, cloud-based theater laboratory, a live creation space, and a performance venue for the burgeoning genre of virtual theater. This project aims to blend theater, cinematography, and video games into a novel form of performance within a singular virtual space.
Throughout this experience, the audience is empowered to influence the plot of the production, participate in voting, and visualize themselves within the virtual environment. The ArtCats. de design team was instrumental in developing the virtual room design and a suite of core images, achieving comprehensive design integration within the Maestro room space. This integration encompassed the Maestro Arlekin brand image, website theme settings (including colors and highlights), video player background, virtual graphics, and NFT frame & auction images.

Starring Jessica Hecht with Anna Baryshnikov, Darya Denisova, Jeffrey Hayenga, Nael Nacer & Mark Nelson and Mikhail Baryshnikov as Anton Chekhov.