Cherry Orchard Festival Website Redesign
The Cherry Orchard Festival, a non-profit foundation, hosts an annual arts festival in New York City and beyond. We completed a full website redesign to enhance user experience and showcase their cultural events.
Main Tasks Identified by the Client
  • Rebrand and relaunch the website for the 2024 Festival, marking a return after a three-year hiatus due to the pandemic.
  • Expand audience reach through branded events and content, including interviews, performance clips, and live broadcasts.
  • Update the website to focus on current and upcoming seasons, with a curated selection of past highlights.
  • Convey the festival’s vision and mission.
  • Enhance lead collection and streamline subscriber list management.
  • Improve donation functionality with secure and structured options.
Client Brief
The Cherry Orchard Festival, a non-profit foundation, orchestrates an annual arts festival in New York City and beyond. Its mission is to present internationally renowned theatrical and musical performances to American audiences, fostering intercultural dialogue and encouraging family participation in the arts. The festival sought to overhaul its website, which serves as a seasonal information hub with links to ticket purchases. The existing site was not optimized for current digital standards, lacked alignment in traffic and growth strategies, and maintained an outdated press and media archive since its inception in 2013.
Rebranding and Visual Design
ArtCats.de was tasked with a comprehensive redesign and optimization of the Cherry Orchard Festival’s website to meet both short-term and long-term goals.

Our contributions included:
Rebranding and Visual Design: We developed a fresh, modern visual identity for the festival.
Event Calendar & Archival Solutions
Implemented an intuitive, easy-to-navigate calendar of events, complete with photos, detailed information, and ticketing links.
Devised a streamlined approach to gallery archivation, ensuring past festivals are celebrated without overwhelming the current season’s content.
Mobile Optimization
Ensured the website is fully responsive, providing a seamless experience across all devices.
Email Integration & SEO
Connected the website and Mailchimp email server for efficient communication with subscribers.
Incorporated SEO best practices into website copy to improve visibility and attract more visitors.
Concert Banners for Polina Osetinskaya & Anatoly Beliy
As part of our collaboration, we also designed striking web banners for concerts: Polina Osetinskaya’s piano performance and Anatoly Beliy’s "I Am Here" event. The banners were crafted to reflect the unique essence of each performance, blending visual elegance with artistic identity to engage audiences and elevate the promotional experience.
Results
The redesigned website reflects the Cherry Orchard Festival’s renewed brand, making it more accessible, user-friendly, and visually appealing.
View the website: Cherryorchardfestival.org